AZTECA AMERICA AND DIRECTV SIGN COAST TO COAST DISTRIBUTION DEAL
NETWORK BROADCAST ON DIRECTV MAS CHANNEL 441
Los Angeles, March 20, 2008 – Azteca América, the only U.S. broadcaster with first-run access to content from Mexican giant TV Azteca and DIRECTV, Inc., provider of the nation's leading satellite television service, have partnered to distribute Azteca América's national signal on DIRECTV M á s. A zteca América can be viewed on DIRECTV Channel 441 and will be identified in programming guides as AZA 441.
Azteca América airs Spanish-language programming from TV Azteca's three networks in Mexico (Canal 7, Canal 13 and Proyecto 40) supplementing it with programs licensed from top international distributors and original series by the most innovative U.S. Latino producers. The network, through its exclusive agreements with eight of the sixteen Mexican soccer teams, airs more Mexican League soccer than any other broadcaster in the U.S. Azteca stars include "far á ndula" icon Pati Chapoy on Ventaneando América and radio legend Ren á n Almend á rez Coello "El Cucuy,” on his Saturday night variety show Azte Pa'c á .
“This agreement allows Azteca América to be seen in more homes than ever before,” commented network president, Adrian Steckel. “This is a partnership that allows viewers and advertisers alike to experience the best of Mexico on television, along with top-quality original series, variety shows and more exclusive Mexican soccer than on any other broadcaster in this country. “
“DIRECTV is the premier destination for quality Spanish-language entertainment,” said John A. de Armas, vice president, WorldDirect™, DIRECTV, Inc. “The addition of Azteca América to DIRECTV's Spanish programming packages allows the U.S. Spanish community to continue to experience the best television viewing available, while keeping up to date with news and events from their home country.”
The distribution agreement significantly expands the availability of Azteca América programming nationwide and will be accessible to DIRECTV M á s customers at no additional charge.
